SEARCH ENGINE OPTIMIZATION
SEO (Search Engine Optimization) is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website. Search engine optimization includes a number of strategies, techniques and tactics used to drastically increase the amount of visitors to a webpage or website by obtaining a high-ranking placement in the search results page of search engines such as Google, Bing, Yahoo and other search engines.
It is essential to optimize a website for seo because it improves the site ranking and as a result increases the traffic directed towards the site. In other words, the higher a site’s ranking is, the greater chance of it having more users visiting the website.
Organic SEO is the phrase used to describe processes to produce natural results on organic search engine results pages (SERPs).
Some examples of techniques used for organic SEO are keywords and keyword analysis, link building to improve link popularity, as well as writing content relevant for human readers.
Keyword Research/Analysis is an important part of the Search Engine optimization process, as it is the keywords that let us focus the targetted audience and produce results to users according to the search query.
The search engine optimization process can be classified in two categories, such as on-page and off-page optimization.
On-page optimization refers to factors that directly affect your Web site or Web page’s listing in natural search results. These factors are controlled by you or by coding on your page. HTML code, meta tags, keyword placement, keyword density and content optimization are some of the examples of On-page optimization.
The most important On-page Seo factors are:
⦁ Optimized titles and descriptions
⦁ Top quality fresh content (This is always the most important SEO factor!)
⦁ Proper URL Structures
⦁ Text Formatting (use of h1,h2,bold etc)
⦁ User friendly navigation (breadcrumbs, user sitemaps)
⦁ Optimized internal links
⦁ User friendly 404 pages
⦁ Image optimization
⦁ Fast loading pages
⦁ Google Authorship verification for all pages
⦁ External links (no links to ‘bad’ sites or broken links )
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. Althought, Link building is one of the major factors of the Off-page optimization process, it’s not all about that. In general, off Page SEO has to do with promotion methods, beyond website design, for the purpose of ranking a website higher in the search results. Unlike On-page SEO, off-page SEO are activities done outside the boundaries of the webpage. The most important are:
⦁ Link Building
⦁ Social Media
⦁ Social bookmarking
Some of the major benefits of Off-page optimization include: Increase in rankings, increase in page rank and more exposure through brand creation.
Off-page SEO is just as important a factor as On-page SEO. If you want to create a successful campaign, it is essential to do both.