Why big companies like MCDonalds, KFC and Coca cola are in investing in Search Engine Optimization.

As per statistics even big companies changing their marketing model because of the ROI which companies are getting comparing to high end traditional marketing like media and offline marketing.

See the SEO Optimized Youtube Video which is ranked in Google ….(4.4 Million views)

Watch this Video..If browser does not supports.. Click Here

Are you ready to understand the power of SEO (Search Engine Optimization) where you can reach 4.5 Million ..with tools like Google and Youtube, instead of reach same amount of people in traditional marketing spending thousands of dollars and even millions.Even though it involves branding. No one can deny the power of Search Engine Marketing now.

Have a Nice Day.

Thanks,
SEO Team

Keshava Technology Inc

Search Engine Optimization and Software Development Company Toronto

Today i am going to talk about Online Marketing and Offline marketing strategies and What is best for your Business?

Offline World:

1. Direct Marketing – Meeting your Prospects door to door or at their Offices
2. Networking Events – Attending Events to meet your Prospects
3. Flyers
4. Magazine advertisement
5. Asking Referrals through friends
6. Cold Calling or Tele Marketing
7. Yellow Pages
8. Proposals

Online World

1. Classified Advertisement
2. Pay Per Click Advertising
3. Search Engine Optimization – Ranking your Website High in Google for your targeted keywords
4. Article Marketing
5. Affiliate Marketing
6. Ezine Advertising
7. Email Marketing
8. Optin Business Model – Free Give Away (eBook, Software, Tools, Templates, Training)
9. Webinars
10. Blog Marketing
11. Google Content Network
12. Banner Ads
13. Social Media Marketing – Face Book, Twitter, Myspace and More.
14. Directory Submission
15. Forum Marketing
16. Google Map Listing

Our tips is to try few of the advertisements. Few of this Marketing Channels are going to take your Business to Next Level. Test the Results, Conversion rate, ROI, Quality of leads and Efforts.

We have helped all type of Online Marketing Strategies for our Clients. Most of the Clients have got Highest ROI through Online Marketing comparing to Offline.

Better way is Get your Prospects through Online and Make business with them Offline. Which can help you build Strong Business in Long Run.

My best advice “Do Not Rely only on Online or Only on Offline Advertising”.

Online ======> Leads ======> Offline ===> Clients ======> Customers.

Business =====> Relationship ======> Money

Have a Nice Day.

Thanks,
Mani Naggappan

Ph: 416 820 7314
Email: mani.n@keshavatech.com

IT Consultant and Online Marketing Expert

CEO of Keshava Technology Inc

(Indian Based IT Company Based in Toronto Providing Global Outsourcing Solutions)

http://www.keshavatech.com

“God Bless and Live with Passion”

Please Click image to See enlarged Image.

Thanks,

Kavitha

SEO Analyst

Keshava Technology Team

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Golden Rule 4 : Commerciality Keywords

High Commerciality Keywords will give more Profit and Low Commerciality Keywords will give Less Profit and Poor Conversion.

Even if you have passed 3 Golden Rules. If your keywords do not have Competition. Your Website will not make enough money or may not generate Profit.

So when you have passed

1. Relevant to your Website
2. High Levels of Traffic
3. Acceptable Level of Competition

If you bye pass this Golden Rule ..No one Buys anything from your Website for this Keyword. This is important to find Commerciality of a Keyword which Converts and make you Money.

It is important to find the Commercial Flow for a Keyword each Month. If you have less Commercial Flow
we will drop the keywords as per our Keyword analysis Process.

So whatever keyword we optimize is going to produce profit for your Website. As it has passed all 4 Golden Rules we discussed. To Recap

1. Relevant to your Website
2. High Levels of Traffic
3. Acceptable Level of Competition
4. Best Commerciality

Have a Nice Day and thanks for reading our articles. Let us build your Online Business with doing Search Engine Optimization with Keshava technology to grow your business.

Please do not forgot to visit and know about our SEO Packages to select for your Website.

Thanks,
Kavitha Krishanamoorthy

SEO Analyst & Project Leader

Keshava Technology Inc

Let us Talk about Golden Rule No : 3 Competition

2 Important Aspects of Keyword Competition

1. First is amount of Competition – How many people are competing for a particular Keyword Phrase

So few keywords are competed by more number of people for top spots in google and So few keywords are competed by few number of people for top spots in Google.

2. Second aspect is strength of Competition.

Example: Keyword 1 – Strong Competition with (Top 10 Positions optimized for past 10 Years)
Keyword 2 – Weak Competition (Top 10 Positions optimized for less than 2 Years)

Keyword 1 having Professional website optimized with 1000′s of backlinks and highly optimized.
Keyword 2 having Less optimized with only 100′s of backlinks and highly optimized.

So it is to be smart to pick your battles carefully and avoid years of Frustration by selecting right keywords for your business and get top ranking in Google sooner. Than Struggling for years to Optimize for Keyword 1
and getting no ranking in Google.

So it is important to Calculate Search Engine Competition Number for each of your Keywords. In Keshava tech
we help our Clients to do that.

So to conclude it is very important to analyze each keyword with

1. nature of Competition
2. Asses the Competition
3. Strength of Competition

Before to Optimize for your Keywords.

Let us Talk about Golden Rule 4 in Next Blog Post. Please Visit our website for our SEO Packages

Thanks,
Kavitha Krishanamoorthy

Project Leader & SEO Analyst

Keshava technology Inc

Search Engine Optimization Company

Please click the image to see enlarged view.

Thanks,
Kavitha

SEO Analyst, KTI (Keshava Technology Inc)

SEO Team

4 Rules of Best Keywords.

1. High Relevant
2. Good Traffic
3. Acceptable Competition
4. High Commerciality

Golden Rule #1: High Relevant

1. Secret to Success is not Just Traffic
2. Secret to Success is “Targeted Traffic” Which matches your Content in your Website.
3. Identifying best Word Phrase Relevant to your Content Which has Good Traffic Volume is the
way for online Success.

6 Points to look before you Optimize your Keywords or Starting a Campaign

1. Removing non relevant words
2. Using Negative Keywords
3. Using Positive Keywords
4. Using Keywords you know manually
5. Using PLF (Phrase Length Filter) – To have Minimum 3 Keywords
6. Removing Misleading Words from Keywords

Golden Rule #2: Traffic

Before you start ..Start Understanding

1. Difference between searches and Traffic
2. How to find keywords that are worth Targeting

Each Niche and Keywords has some Traffic Volume. So we must know …whether it is worth to target.

1. 90% of all Keywords has insignificant levels of traffic

2. Many SEO Companies and Internet Marketers target keywords at Random and your website receive very little Traffic and they say their job is to Optimize for 10 Keywords and Collect your payments for that.

3. Analyzing the Organic Traffic is very important when finding traffic volume. Most of them analyse the paid
traffic keywords which may not be worth. When you are doing SEO. (Search Engine Optimization).It is very important to find out the SEO Traffic when you are doing Search Engine Optimization for Keywords.

Let us know about the Percentage volume of People who clicks your website in Organic searches in Google.

1. No 1 Position in Google get 42% of Clicks
2. No 2 Position in Google get 12% of Clicks
3. No 3 Position in Google get 8% of Clicks
4. No 4 Position in Google get 6% of Clicks
5. No 5 Position in Google get 5% of Clicks
6. No 6 Position in Google get 4% of Clicks
7. No 7 Position in Google get 3% of Clicks

Remaining site gets remaining Percentage Shared in Google. (20% of Clicks). So it is always better to target
Top 5 Positions in Google. When you are in Top 5 Positions continue to do SEO to reach top 1 Positions to get
42% of your Market.

P.S: It is also important to find the 12 Month Trends Data.

Removing Keywords which do not deliver minimum 80 – 100 searches per day as No: 1 Position in Google
which is not Relevant.

Having Phrase to Broad Match should be Good for each keyword. This is to Eliminate misleading Keywords.
In Keshava Technology We help our Clients to find this keywords.

Above analyzing will deliver Significant Traffic to your Website for the keywords you are targeting.

Rest of 2 Golden Rules in Next Blog.

Please Click on Link to know more about our SEO Packages

Thanks,
Kavitha Krishnamoorthy

SEO Analyst

Keshava Technology

Search Engine Optimization and Customized Web Products Development Company